T
e s t i m o n i a l s
Our experience
with Linda and with KCG thoroughly met and
exceeded our expectations for creating our
new corporate identity and website. When you’re
running your company, it’s difficult
if not impossible to get your head out of
the weeds and into the “vision thing.”
Linda was able to keep pulling us forward,
getting clarity around our corporate message
so that all the communications: graphics,
design, writing—everything created by
the team she helped put together for us—fit
our business imperatives perfectly. She was
able to bring much-needed focus to the way
that we think and talk about ourselves. We
appreciate equally her ability to manage the
tiny but crucial details of something like
business card design, while never losing sight
of the long-term strategic viewpoint.
David Drake
President
Drake Systems Group, Inc.
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Working for a bustling academic medical center in Los
Angeles, I operate in a very competitive environment.
With a lean marketing staff, I rely on outside assistance
to help me execute key marketing initiatives. I consider
Kaplan Communications Group a trusted member of my team.
They know my business inside and out, consistently provide
strategic recommendations, deliver projects on-time
and on-budget, and most importantly...get results. KCG
provides more than just marketing communications services,
they make us look world-class every time!
Jennifer C. Fagnani
Administrative Director
Marketing & Public Relations
USC University Hospital & USC/Norris Cancer Hospital
At StrataCare we believe
vendor relationships should be partnerships where
the two organizations work together to deliver a quality
product that generates the desired results. Kaplan
Communications Group continues to exceed this expectation.
They not only have delivered
quality products and service, they have done it without
surprises and gone beyond the call of duty in helping
us improve our public relations program. We look forward
to working on more opportunities with Kaplan Communications
Group in the future.
Jody G. Thompson
Chief Operating Officer
StrataCare, Inc.
I have collaborated with Linda Kaplan for more than
a decade, and can say without reservation that she
is one of the most creative, organized and visionary
communications professionals I have ever known. She
has the amazing ability to combine innovative marketing
and public relations ideas with a detail-oriented
approach - never letting anything slip into the cracks
as she creates and implements strategic plans. She
is a strong communicator, placing clients at ease
immediately. I would recommend Linda without hesitation.
She is someone you can trust to get the job done in
a timely and imaginative manner.
Lori Baker-Schena
President
Baker-Schena Communications
I’ve found Kaplan Communications Group to be
the best resource a business can have. They are very
knowledgeable in all aspects of marketing and communications
and has been invaluable to me from the day I started
this business.
With their expert guidance I’ve
been able to:
- Collect richer information about markets, prospects,
and competitors
- Build my Website, script ads, coupons, and campaigns
targeted at specific market segments and delivering
my message in a way that’s specifically tailored
to my target markets.
- Create powerful messages that connect directly
with expanding new sales channels bringing customers
with needs to my doorstep.
- Continually bring new sets of capabilities to
my business to drive growth and profitability.
When I think of Kaplan Communications
Group I think of a partner that continues to deliver
new capabilities that I could or would never have been
able to create on my own. After working in the Fortune
200 world for most of my career and taking marketing
resources for granted I have been blessed to find the
same quality, creativity, and expertise in Kaplan Communications
Group.
Thank you for your tireless energy, professionalism,
guidance and yes….. even ‘chicken soup’
when I needed it.
Richard K. Forrest
President
Alterant Strategies Group, Inc
Linda
Kaplan has a secret weapon — she listens to her
clients. Linda finds out what her clients are trying
to accomplish, then designs and implements targeted,
cost-effective marketing plans to achieve those goals.
She has an amazing ability to see both the big picture
and details of a marketing project, and then make it
all happen with her top-quality creative services. She’s
the one you want if you want results.
Joan Yankowitz
Publisher and Editor
Uptown Marketing Publications
I
am the creator of The Humor Collection - a free internet
resource. We provide listings of the best in comedy
in movies, standup, television, old time radio, books,
and more.
After our initial efforts, we were
fortunate to acquire the services of KCG to assist us
in improving the website, including the professionalism
of our approach, and creating a marketing plan to reach
our target audiences - mainly medical and senior groups.
Linda helped develop the website, its graphics and format.
Their marketing expertise provided direction on marketing
through the internet, and a powerful direct mail campaign
to develop awareness of the website among audiences
in the medical and senior care field.
As a result of their efforts, visitors
to the website increased three times over the prior
numbers within six months, for a total of over 5000
visits per month. We have been extremely pleased with
the results.
On the personal level, they have communicated with our
group very effectively, and have demonstrated sensitivity
to the viewpoints of the individual members of our team.
In short, KCG is an excellent team player that focuses
on getting the job done efficiently and economically.
We are extremely pleased to be working with them, and
feel fortunate in having a team of their talents managing
our marketing communications program.
Dick Weismann
Creator
The Humor Collection
Do you have confidence in yourself in the professional
world? If so, do you know how to position yourself so
that others see that in you? Do you have the tools to
brand yourself or your company so that your target market
says “Oh yeah! That’s so-and-so. He/she/they
do ______________ .” Getting yourself a visible
profile will NOT guarantee success. Only you can do
that But if Linda Kaplan is in charge of helping you
get the word out that you are good, that you are the
expert, that you are better than the competition and
why, hiring her services will be one of the best business
decisions you make. Linda involves you in every piece
of your process. She delivers what you want so that
you look good – on paper, on the web, in person.
Lesley Boyer
President, The Sterling Edge
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